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Paul Wright, AppsFlyer

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Image

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Image

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19 Sep, 2023